Building on the inherent strengths of an existing product portfolio, Backlund
Associates can help your business to refine marketing strategies for employer groups,
associations and other affiliated entities in order to expand product distribution and
market penetration. In addition to the development of products for the employer market,
Backlund Associates can help your business access wholesale networks for insurers,
PPO’s, associations, and other appropriate third party entities. Whenever your
business expands product portfolios through external sources, Backlund Associates acts as
a partner, co-marketer, and/or joint venture participant to make increased profits the end
result.
